Experiencing Unbounce’s product in an immersive way
Call To Action Conference is a 1,200 attendee digital marketing event in Vancouver, Canada created by Unbounce. The conference is carefully curated to teach attendees next-level, actionable marketing tactics they can utilize the very next day.
Client: Unbounce
Role: Design lead
Timeline: March - August 2017
Branding
To remind our attendees what event they were at — verbally and visually, we gave the brand a typographic approach. We illustrated an entire alphabet, applied it to the conference’s simplified name and used it as the primary element of almost every asset. The company’s and the conference’s logo passed to a secondary level in every composition.
Brand new alphabet
An immersive experience
We designed a new space to give attendees the opportunity to discover our product, understand how it can benefit them, and learn how to get the most value from it.
This area allowed us to experiment with the branding language across 20+ applications, from an app to signage, memory cards, and even pins. Every piece was crucial for offering a cohesive and delightful experience.
Title sequence
We created a title sequence with the goal to elevate our identity and to brand the space while we were kicking off the event. The conference’s letters are the hero elements while the speakers are introduced little by little with the rhythm of the music.
Results
Branding & design: #1 top rated aspect of this year’s conference
1,200+ registered attendees
9 out of 10 would recommend the event
“CTAConf has set the bar for what a marketing event should be: fun, engaging and insightful. No matter the experience level or skill set, every attendee left with a new set of philosophies and tactics to apply in their marketing practice”
Credits
Art direction & design lead | Ainara Sainz
Motion design & videography | Felix Cha
Event managers | Rachel Scott & Dustin Bromley
Photography | Lindsay Elliot & Ronnie Hill
Want to learn more about the process behind this project? Check out this article.
Want to check out all the conference’s videos? Click here.
Made with 🎤 by Unbounce.