Destroy yourself to become who you are meant to be
The #1 reason Unbounce customers hadn't used our latest features was simply that they didn't know they existed. We launched a multi-channel campaign aimed at raising feature awareness to 70% among customers within three months of the launch.
We built a website showcasing Unbounce's growth well beyond a simple landing page creator. To complement this, we collaborated with the production studio NoraVera on the creation of a thought-provoking video highlighting our company's reinvention and its positive impact on our product.
Client: Unbounce
Role: Design lead
Timeline: January - February 2019
Show, don’t tell
We decided to not only talk about our new tools but to show them across all our assets. We produced animations, edited photographs and created clean iconography to communicate the power behind our new tools easily.
Results
After only two months of launching our campaign, we:
Generated over 20k video views with a play rate of 65%
Increased customer awareness of Unbounce's sticky bars and popups by 51%
Drove our adoption rate from 6% to 14%
Credits
Design lead | Ainara Sainz
Art direction | Cesar Martinez
Campaign strategy | Justin Tsang, Maggie Crowley, Amy Wood, Alexa Hubley & Luis Francisco
Photography and videos by Noravera.
Enjoy our behind the scenes video.
Made with 💥 by Unbounce.