Own a piece of history
Top Shot is the officially licensed NBA collectible marketplace where collectors, gamers, and basketball fans can claim their own piece of NBA history and actively participate in the dynamic basketball economy.
Through the creation of a compelling product that allowed fans to own and trade NBA moments, we created a new dimension in digital fandom, opening up opportunities to monetize through transaction fees, pack sales, and exclusive drops. This product exploded Dapper Labs to the forefront of this fast-moving space of blockchain-based entertainment and collectibles.
Client: Dapper Labs
Role: Product design
Timeline: May 2018
Moments
We created a digital version of a trading card and called them “Moments”. These video collectibles were designed to feel tangible, with the cube shape providing a sense of unboxing and flat sides for displaying additional information like teams, scores, and runtimes.
Packs
Packs are collections of randomly selected Moments, grouped together by theme. There are three different types: common, rare, and legendary. The main difference between them is in their content value, from wide spread to narrow for the most valuable Moments.
Marketplace
Users can buy and sell Moments with other members of the community. Building this global, open, peer-to-peer marketplace served to bring liquidity and value to our product.
Baller status
We designed a user status system to reward progress and light the way forward. This mechanic created a feeling of persistent accomplishment after every pack opening.
Results
NBA Top Shot experienced remarkable growth in its first six months.
We reached 1.1 million registered users.
We sold over $700 million in Top Shot Moments.
A LeBron James Moment was sold for $230,000 in our marketplace.
73% of people who purchased a pack or Moment decided to do it again.
Collins Dictionary called "NFT" the 2021 word of the year.
Credits
Product Design: Ainara Sainz, Sam Hutch
Art Direction: Courtney McNeil, Denise Schwenck
Graphic Design: Cristobal Jara, Gonzalo Vazquez
3D: Saida Saetgareeva
Motion Design: Jack Bonnington
A big thank you to everyone else who has collaborated on NBA Top Shot since launch!
Visit nbatopshot.com
Made with 🏀 by Dapper Labs