Own a piece of history
Top Shot is an officially-licensed NBA collectible marketplace where collectors, gamers and NBA fans can own a piece of NBA history and participate directly in the basketball economy.
Client: Dapper Labs
Role: Product design
Timeline: May 2018
Features
Get limited edition packs to unlock collectibles and beat the clock to win exclusive rewards.
Own a piece of history
Buy and sell Moments in the marketplace
A global, open, peer-to-peer marketplace adds liquidity and value.
Build your perfect collection with showcases
Stitch on-court moments together into a reel and show them off in a story-like video to your friends.
Go from Rook to GOAT. The higher the score, the more you
can unlock.
Increase your baller status
Packs
Marketplace
Baller status
Results
NBA Top Shot experienced remarkable growth in its first six months.
We reached 1.1 million registered users.
We sold over $700 million in Top Shot Moments.
A LeBron James Moment was sold for $230,000 in our marketplace.
73% of people who purchased a pack or Moment decided to do it again.
Collins Dictionary called "NFT" the 2021 word of the year.
Credits
Product Design: Ainara Sainz, Sam Hutch
Art Direction: Courtney McNeil, Denise Schwenck
Graphic Design: Cristobal Jara, Gonzalo Vazquez
3D: Saida Saetgareeva
Motion Design: Jack Bonnington
A big thank you to everyone else who has collaborated on NBA Top Shot since launch!
Visit nbatopshot.com
Made with 🏀 by Dapper Labs