About MOW
MOW was an event that offered 15 online workshops led by world-class marketers.
The sessions focused on teaching how to embrace AI and machine learning today, how to leverage existing integrations and how to implement tactics to make PPC campaigns profitable.

 Concept
The entire event focused on simplifying processes and optimizing strategies; therefore I decided to use the three primary geometric shapes to build the foundation of the whole brand. These combined contributed to the creation of a constructive logo, a unique iconography and versatile patterns.
The Outcome
Launched a registration landing page with the agenda and structured promo via email, social and paid media, leveraging partners as a channel to expand our reach to their audience.
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More Details
Do you wanna check out the full event? Click Here

Credits
Art Direction & Design | Ainara Sáinz
Project Management | Rachel Scott
Partnerships | Ty Lingley
Logo Animation | Cesar Martinez
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