Just Keep Swimming
Ana Paula Ruiz is a Bikram Yoga teacher who strives to be shapeless like water, so we worked together to translate it into a brand and digital presence to amplify her voice and reach. 
For such an intimate project we decided that a caligraphic treatment was the right approach. Rough thumbnails sketches allowed to explore different compositions while different lettering styles helped found the right balance. Afterwards, the logo was vectorized and the spacing issues, connections, angles and baseline were adjusted.
To reinforce the concept of free flowing behind this brand, the aqueous marbling technique was used to create 35+ unique patterns inspired in ocean tides. Later on, they were digitalized and edited to create the perfect balance between the visuals and the logo.
More Details
Art Direction & Design | Ainara Sainz
Content | Ana Paula Ruiz Gatica
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